How to Earn Trust When Distrust Rules


Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust and reputation go hand in [...]

People-Centric Marketing: Four Fundamental Human Needs

four fundamental human needs

Being heard, being understood, mattering and being emancipated. These are four fundamental human needs. Discover what this means for your business and marketing. Yesterday, I wrote a post to share a few of the lessons, Trey Pennington taught marketers and businesses. What better can be done than spreading the message, he liked to spread himself [...]

Why Customer Excellence Is Your Highway to Word of Mouth

Where’s the trust?

As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences in ‘real-life’ conversations, as I wrote in a post on another blog last year. The previous week, I conducted a series of surveys about various topics in several countries that are [...]

The Social Dimension of Language, Content and Trust

The power of words and images is stronger than most marketers imagine. Words and images are a crucial part of what we call content. We know that content is essential in all forms of digital marketing, conversion and conversation. And we know that in the multichannel social media age, where customer-centricity should rule, the importance [...]