integrated digital business and touchpoint marketing consultancy
Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust and reputation go hand in [...]
Being heard, being understood, mattering and being emancipated. These are four fundamental human needs. Discover what this means for your business and marketing. Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses. What better can be done than spreading the message, he liked to spread [...]
As you probably know, word of mouth is still primarily an offline matter. People mainly talk to each other about products, companies and experiences in ‘real-life’ conversations, as I wrote in a post on another blog last year. The previous week, I conducted a series of surveys about various topics in several countries that are [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is via Twitter or on Google+.
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