We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language [...]
I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and [...]
Social business is often about collaboration. Collaboration requires more than fancy words, promises and technology. It requires purpose.
Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.
Predicting what’s coming next for social media requires looking at the underlying changes & evolutions. The future of social media, part 1.
I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing”. Note that the question is about responsibility and management (who does what and where), not ownership . My default answer to responsibility questions is: “it depends”. And it [...]