(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
May 28, 2012
October 26, 2009
Six Universal Truths of Influence
Warren Buffet has quite some psychology books on his reading list. At least, that’s what Dr. Robert B. Cialdini said in a presentation on the last day of the Gartner CRM Summit. Cialdini added that Buffet “grasps the reality of the marketplace: that, in order to build trust…you must first understand human behavior .” An [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is 
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