Six Universal Truths of Influence

Harnessing the Science of Persuasion-Robert B Cialdini

Warren Buffet has quite some psychology books on his reading list. At least, that’s what Dr. Robert B. Cialdini said in a presentation on the last day of the Gartner CRM Summit. Cialdini added that Buffet “grasps the reality of the marketplace: that, in order to build trust…you must first understand human behavior .” An [...]