How to Unsuck at Personalization in Marketing

personalization

Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.

Email Marketing: The Customer-Centric Culture Failure

Integration of email and social

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as [...]