Altimeter Report: the Convergence of Paid, Owned and Earned Media


Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?

global ad spending growth 2011 revised data from WARC

We haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [...]