integrated digital business and touchpoint marketing consultancy
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language [...]
Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is via Twitter or on Google+.
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