Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. The question, whether you need a blog or not depends on how customer-centric you want your business to be, how you want to be found in a very crowded online space and how you can use [...]