What do marketers need in order to reconnect with customers and not be looked upon as excess luggage. Why marketing is broken.
May 6, 2012
May 2, 2012
Putting Customer First in Practice: a Humble Example
A case of putting the customer first. It can be easy but are you ready and open enough to actually do it?
April 29, 2012
Five Cultural Reasons Marketers Fail to Keep Up with Consumers
The road to purchase consists of a multitude of touchpoints. Why marketers fail to keep up with consumers.
March 6, 2012
Customer-Centric Marketing: Optimize and Integrate
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated touchpoint marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
February 5, 2012
The Key Question Marketers Forget to Ask
“What do we want to achieve and how will we achieve it?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve [...]
August 26, 2011
The Road to Revenue: Feel Your Customer and Facilitate the Buy
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy and when starting to read it, I immediately realized that she is spot-on with her book that spares us from fancy marketing theories but clearly shows [...]
May 24, 2011
B2B Blogging Trends 2011: Towards an Integrated Approach
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. The question, whether you need a blog or not depends on how customer-centric you want your business to be, how you want to be found in a very crowded online space and how you can use [...]
May 20, 2011
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is 
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