What do marketers need in order to reconnect with customers and not be looked upon as excess luggage. Why marketing is broken.
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated (touchpoint) marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
“What do we want to achieve and how will we achieve it?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve [...]
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. The question, whether you need a blog or not depends on how customer-centric you want your business to be, how you want to be found in a very crowded online space and how you can use [...]