Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.
June 9, 2012
March 6, 2012
Customer-Centric Marketing: Optimize and Integrate
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated touchpoint marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is 
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