Altimeter Report: the Convergence of Paid, Owned and Earned Media

media

Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

Why Earned Media Matter: the End of Media Management as We Know It

traditional media and media management

In a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [...]

Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity?

global ad spending growth 2011 revised data from WARC

We haven’t digested the financial crisis yet, and once again, we are faced with economic uncertainty, jumpy investors and extremely nervous stock markets. The reasons are different than last time and there is a big distinction depending on the region, but the shaky economic waters seem to have an impact on advertising spending already. Especially [...]