Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Collaboration integration and people

Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we [...]

Why We Still Fight Over Social Media and Content Marketing

fights

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘big content marketing fail’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote [...]

The Big Content Marketing Fail: How Much Content Do You Need?

content

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes [...]

Optimize: a Holistic View of Content and Marketing Optimization

Optimize by Lee Odden

Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search [...]

Is Touchpoint Marketing the Only Marketing Left?

touchpoint marketing

Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. Or should have. It just took businesses a really extremely very long time to realize it. In that regard, it reminds me of social media. It seemed a [...]

Blogging and Content Marketing: Results Versus Personality

blogging and the balance between personality and efficiency

A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Business blogging and content marketing are a balancing act. Content is produced by people for people, [...]

Content Marketing: Blogs Deserve the Same Attention as your Website

blogs deserve more attention

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. Yet, they deserve more attention. In social media marketing, blogs are often – not always justly – described as the “hubs” around which all [...]

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Joe Pulizzi

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [...]