integrated digital business and touchpoint marketing consultancy
Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]
Yesterday I was at the Customer Media Conference in Haarlem, The Netherlands to talk about content in context. As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. But in a way that’s how [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is via Twitter or on Google+.
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