Context Marketing: Beyond Inbound and Content

context

Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

Content in Context: How Sharing Equals Creating Content

customer media conference

Yesterday I was at the Customer Media Conference in Haarlem, The Netherlands to talk about content marketing in context. As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. But in a way that’s [...]