The Connected Consumer: Who Are We Talking About?

connected consumer

The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer and his connected customer journey if you want to serve him well. [...]

Defining Social Business: a Call for Clarity and Collaboration

social business

Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.

The Rise of Digital Influence: From Persuasion and Passion to Action

Influence ignite the passion

(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.

From Conversation Company to Optimization Organization

optimization organization

Businesses should take their social activities further and move from being a conversation company to an optimization organization.

The Future of Social Media: Identifying the Drivers

the future of social media

Predicting what’s coming next for social media requires looking at the underlying changes & evolutions. The future of social media, part 1.

Brian Solis on Digital Darwinism and Customer-Centricity

Digital Darwinism

Brian Solis published a new book a while back, called ‘The End of Business as Usual’. I asked Brian some questions that are related to the ideas he develops in it.  A talk about Digital Darwinism, customer-centricity (and how many businesses unfortunately siloed social media), the social business and a new breed of consumers that [...]

Brian Solis on the Socialization of Media and the New Influencers

Brian Solis signing a copy of Engage

  Brian Solis needs no introduction. Solis just published a new book, Engage!, that aims to  help businesses build, cultivate and measure success in the new Web. I interviewed Brian about the book. A talk about social media, the creation of a human network, influencers and content. I started by sharing a thought with Brian [...]