The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer and his connected customer journey if you want to serve him well. [...]
Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
Businesses should take their social activities further and move from being a conversation company to an optimization organization.
Predicting what’s coming next for social media requires looking at the underlying changes & evolutions. The future of social media, part 1.
Brian Solis published a new book a while back, called ‘The End of Business as Usual’. I asked Brian some questions that are related to the ideas he develops in it. A talk about Digital Darwinism, customer-centricity (and how many businesses unfortunately siloed social media), the social business and a new breed of consumers that [...]
Brian Solis needs no introduction. Solis just published a new book, Engage!, that aims to help businesses build, cultivate and measure success in the new Web. I interviewed Brian about the book. A talk about social media, the creation of a human network, influencers and content. I started by sharing a thought with Brian [...]