Altimeter Report: the Convergence of Paid, Owned and Earned Media

media

Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

The Rise of Digital Influence: From Persuasion and Passion to Action

Influence ignite the passion

(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.