Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.
July 18, 2012
May 28, 2012
The Rise of Digital Influence: From Persuasion and Passion to Action
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is 
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