A marketing strategy can only be successful if a clear strategy and planning are present.
One of the components thereof is preparing the correct key performance indicators, both in the area of immediate parameters such as traffic, conversion, sales and navigation funnels, as well as in the area of engagement and interaction metrics.
Conversionation uses various platforms to translate the business objectives of your online marketing activities into metrics and web analytics key performance indicators.
We also use various tools for social media listening, sentiment analysis, SEO tracking and the integration of online client data with CRM, email marketing and customer intelligent platforms.
We are vendor-independent and always look for the best platforms in function of the project, scope, budget and bottom-line.
To serve our customers, we constantly test new solutions.