Content is crucial in all forms of (online) marketing. The relevance of the content in your emails is the reason why people click, personalized content ensures efficient lead nurturing, the content for and by communities gives your brand shape on social media, valuable content results in leads and social sharing.
But content alone is not enough. You also have to manage and analyze the content and interaction in order to improve the contact moments with your clients and to optimize the conversations with the Internet user.
Management, interaction, analysis, data and technology are crucial.
Conversionation assists you with:
- Selecting and managing a content management platform
- Preparing guidelines for social media interaction
- Learning to cope with communities, criticism and feedback
- Using content by third parties and your community in your marketing
- Planning your social media campaigns in campaign tools
- Preparing a content strategy
- Establishing and successfully managing a blog
- Defining content clusters in your web analytics
- Real-time identification of trends based on content
- Sentiment analysis and social media monitoring