On Twitter and real life: some love and some tips #socialsong

Chuck Kent

It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels. Even if my message is to be channel-agnostic and think [...]

Context Marketing: Beyond Inbound and Content


Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

Touchpoint and Customer Experience Mapping Made Easy


“This is the age of the customer”. “You need to see the world through your customers’ eyes”.  Two simple sentences from a video of Touchpoint Dashboard. I discovered this customer experience and touchpoint mapping tool a few months ago when it was still in Beta. Apart from a quick test, some feedback to the folks [...]

On Being Human: The Ties That Connect Us


Yesterday afternoon I felt happy. Then I learned my mother has cancer. I broke. I know what it is to be broken. If there’s one thing I can truly call myself an expert in, it’s the human psyche and how people break and get up. By experience . It’s no coincidence I do what I [...]

The Big Content Marketing Fail: How Much Content Do You Need?


This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes [...]

Social Business: Four Real-Life Truths about Collaboration


I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and [...]

Content in Context: How Sharing Equals Creating Content

customer media conference

Yesterday I was at the Customer Media Conference in Haarlem, The Netherlands to talk about content marketing in context. As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. But in a way that’s [...]

How to Earn Trust When Distrust Rules


Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust and reputation go hand in [...]