Conversionation Academy: actionable marketing workshops

Conversionation Academy with Olivier Blanchard

Are you looking for valuable marketing advice, training and workshops that focus on what matters most; your customers, your business goals and your efficiency? Are you tired of spending money on marketing classes and ‘experts’ that don’t deliver actionable insights?

Enter the Conversionation Academy that focuses on high-end training and advice for small groups of marketing professionals and business teams.

Whether you want to have in-house training or advice for your staff, join your peers at our workshops or go for an intensive strategic and tailor-made solution: we have it.

We offer three possibilities to follow these marketing workshops:

1. In small groups with your peers from other companies on dates we define.
2. During a one-day in-company training with a focus on what you want to learn.
3. Via intensive, often two-day, in-company CGRD trainings.

Our CGRD methodology (Collaborative Guided Roadmap Definition) is developed and tested with customers such as BT, and provides an immersive experience that fits your needs and is not about tools, hype or opinions. The CGRD workshops start from your business goals, are interactive, look at Key Performance Indicators and end with an actionable roadmap to get where you want. It’s a combination of training and consultancy, in collaboration with your stakeholders and teams, leading to immediate strategic roadmap definitions.

What topics do we cover?

The Conversionation Academy offers workshops in virtually all interactive and strategic marketing disciplines. Customer-centricity, conversion and your goals are the three pillars.

Below is a non-exhaustive list of trainings you can follow:

• Content in context: using content for marketing purposes.
• Setting up and managing voice-of-the-customer programs.
• A structured approach to marketing optimization.
• Social media marketing in B2B.
• Community building and management.
• Lead generation and nurturing.

The trainers

We guarantee a best-of-breed approach whereby we get the best trainers together for your individual goals and…budget.

Fill in the form below if you want to know about these or other topics. Stay tuned about upcoming workshops by registering for our newsletter.