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Conversionation's blog

Social media marketing policies and education: the employee perspective
A seemingly minor aspect of the social media marketing plan is drafting a social media policy...Read More
Social CRM: the collaboration between sales and marketing in the social customer era
A recent article on MarketingProfs, entitled Marketing and sales Alignment Pays Off in Recession...Read More
Three reasons why brands should NOT be or think like publishers
Quiz: who says brands should be publishers ? If the name Joe Pulizzi, content marketing...Read More
Is the ability to measure really the main challenge in social media marketing?
For some people social media marketing is a new kind of Holy Grail that will overrule all other...Read More
Social media marketing metrics: volume, engagement and conversion
Of course Jim Sterne has written the reference book on social media metrics, as you can read here...Read More