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Building Your Internal Social Media Expert Team

January 28, 2012 By 1 Comment

 

Christopher Barger

Christopher Barger

An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations.

Let’s agree on terminology first. An expert is someone with proven expertise in his line of work. Terms such as guru, maven, rock star, pundit or ninja have nothing to do with business, and if you use them to describe yourself, no serious manager will ever hire you.

This post is based on some workshops I organized with Christopher Barger, who just released his book ‘The Social Media Strategist’. Christopher works for Voce Communications and is a social media expert in the true sense of the word. [Read more...]

Filed Under: Blog, Connected marketing, Management, Social media marketing Tagged With: , , , ,

Customer-centricity in a Social World: Redefining the Customer

December 17, 2011 By 4 Comments

customer centricity

Customer-centricity is a term we are using increasingly in marketing lately. It has been used in a CRM context since ages and today, CRM is becoming more marketing-oriented than ever before. Customer-centricity was defined as providing positive consumer experiences for a long time. 

Now we define it in a much broader sense: as a strategy whereby needs and behaviors drive the business. In that sense, it is nothing more than a slogan for most organizations. However, things are changing fast. The proliferation of channels, along with changing consumer behavior and buying journeys, force us to do more than simply pay lip-service to customer-centricity. [Read more...]

Filed Under: Blog, Connected marketing, Customer-centricity, Management Tagged With:

The Three Wise Monkeys Principle: How to Sabotage Your Business

August 24, 2011 By Leave a Comment
Sand sculpture three wise monkeys Wikipedia

Sand sculpture three wise monkeys. Source: Wikipedia

“See no evil, hear no evil, speak no evil”. We all know the three wise monkeys. Mizaru, who is covering his eyes in order to see no evil, Kikazaru, who hears no evil and Iwazaru, who speaks no evil. Covering the eyes, ears and mouth probably seemed like an easy and smart thing to do when ancient cultures wanted to protect themselves from “evil”.

Covering our ears and shutting our eyes is also a very common technique to protect ourselves from realities we rather don’t face, such as other people’s opinions, our own stupidities (and that of others), mistakes and failures (not the same as stupidities, when we ignore them they are) and, last but not least, and strangely enough, from wisdom.

No matter how many insights we acquire regarding the way we do business and the way we can do it better, wisdom is seldom what drives business decisions. [Read more...]

Filed Under: Customer-centricity, Management, Opinion Tagged With: ,

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