I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and […]
The road to purchase consists of a multitude of touchpoints. Why marketers fail to keep up with consumers.
Predicting what’s coming next for social media requires looking at the underlying changes & evolutions. The future of social media, part 1.
Businesses should take their social activities further and move from being a conversation company to an optimization organization.