Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we [...]
Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to [...]
In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits, etc.) . These two P’s are not new but repeatedly get overlooked, especially when technological and societal evolutions are still in the hype faze. History [...]
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language [...]
I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and [...]
Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust and reputation go hand in [...]
Social business is often about collaboration. Collaboration requires more than fancy words, promises and technology. It requires purpose.
Social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” However, social business is not a hype, on the contrary.