integrated digital business and touchpoint marketing consultancy
Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to [...]
The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. So, here is what you [...]
Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.
Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
Just like the consumers of today, the young workers of today and tomorrow have their expectations and there is no reason to assume they will agree to work the way your business has been operating for ever. They want to have their say, just as the connected consumer does.
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as [...]
On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is via Twitter or on Google+.
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