Social Media, Monitoring and Research: Opportunities and Risks

Surveying

    On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings […]

The Social Networks Your Organization Needs This Year

Facebook social network fans 2012

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks. It takes into account three different parameters. In a blog post on […]

Social and Digital in Belgium: Trends, Budgets and Challenges 2012

Evolution of digital marketing budgets Belgium 2012

  At the occasion of our latest Fusion Marketing Experience event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for […]