Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings […]
Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks. It takes into account three different parameters. In a blog post on […]
At the occasion of our latest Fusion Marketing Experience event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for […]
Never before businesses and opinion makers have paid more attention to what is known as online influence. Identifying influencers has become an obsession for many marketers who aim to ‘use’ the…influence of online influencers for their marketing goals. Brands do have a reputation when it boils down to influencing and even making consumers addicted, since […]