Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings […]
Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks. It takes into account three different parameters. In a blog post on […]