The Digital Business Impact of Multifunction Device Consumer Adoption

multifunction devices

Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to [...]

The Connected Consumer: Who Are We Talking About?

connected consumer

The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer and his connected customer journey if you want to serve him well. [...]

Altimeter Report: the Convergence of Paid, Owned and Earned Media

media

Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

How to Unsuck at Personalization in Marketing

personalization

Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.

Recruitment and Social: the Shift in Control Employers Forget

employers

Just like the consumers of today, the young workers of today and tomorrow have their expectations and there is no reason to assume they will agree to work the way your business has been operating for ever. They want to have their say, just as the connected consumer does.

The Rise of Digital Influence: From Persuasion and Passion to Action

Influence ignite the passion

(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.

Email Marketing: The Customer-Centric Culture Failure

Integration of email and social

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as [...]

Social Media, Monitoring and Research: Opportunities and Risks

Surveying

    On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings [...]