Email Marketing: The Customer-Centric Culture Failure

Integration of email and social

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as […]

Social Media, Monitoring and Research: Opportunities and Risks


    On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media and across other interactions in a way we have never seen before. As Jim Sterne says: the customer is more visibile than ever. These findings […]

The Social Networks Your Organization Needs This Year

Facebook social network fans 2012

Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks. It takes into account three different parameters. In a blog post on […]