On Twitter and real life: some love and some tips #socialsong

Chuck Kent

It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels. Even if my message is to be channel-agnostic and think […]

I Hope Heaven Exists, Trey Pennington

In memoriam Trey Pennington

A tribute to Trey Pennington. It was an honor to have been inspired and touched by him. Dear Trey, I sent you a long mail end of June and replied to your many FB updates, hoping it could make a difference in the ocean of feelings and well-meant support at that time. We only got […]

Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

value based marketing philip kotler

  Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as […]