Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Collaboration integration and people

Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we [...]

The Digital Business Impact of Multifunction Device Consumer Adoption

multifunction devices

Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years of mobile and multifunction devices too and I expect so will the coming years. The use of multifunction devices, smartphones and tablets clearly continues to [...]

On Twitter and real life: some love and some tips #socialsong

Chuck Kent

It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels. Even if my message is to be channel-agnostic and think [...]

Context Marketing: Beyond Inbound and Content

context

Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

The Challenges of a Real-Time World: Handling a Small Crisis

AltimeterSlideShare

Welcome to a real-time world where a silly post or glitch can into a small crisis. How do you handle it? Are you ready to handle it?

Altimeter Report: the Convergence of Paid, Owned and Earned Media

media

Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

The Power of Powerlessness: Let Go and Put the Customer First

Measure Act Adapt

People build their own, personal value systems. They decide what they like or not. Embrace it and adapt. Put the customer first.

Word Of Mouth: Generosity and The Unexpected

doing the unexpected

Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected? Do you understand the needs of people if they are not expressed and detected? “Generosity is the habit of giving freely without expecting anything in [...]