QR codes offer interesting opportunities for businesses seeking to engage consumers in new ways. The main benefit of QR codes, if you ask me, is that you can simply use them anywhere you want and dispose of plenty of possibilities to target specific people, groups of people and thus communities, while connecting the power of online with the pertinence of physical presence. The possibilities to target depend on the type of environment you use QR codes in. In other words: it’s a lot about content in context.

Since QR codes are used by a relatively small percentage of mobile users, there is also a ‘natural’ segmentation that will disappear gradually as more people, apart from the digital natives and digital savvy, start using QR codes for whatever reason. The latter is another advantage of QR codes: you can basically use them for all sorts of interaction purposes. [Read more...]