Context Marketing: Beyond Inbound and Content


Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

Altimeter Report: the Convergence of Paid, Owned and Earned Media


Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.

The Power of Powerlessness: Let Go and Put the Customer First

Measure Act Adapt

People build their own, personal value systems. They decide what they like or not. Embrace it and adapt. Put the customer first.