The road to purchase consists of a multitude of touchpoints. Why marketers fail to keep up with consumers.
Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. Furthermore, the economic downturn, has [...]
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search [...]
‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. Integrated, customer-centric and cross-channel touchpoint marketing is about optimizing each contact moment. Furthermore, each touchpoint in the customer [...]
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated (touchpoint) marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
After a keynote on content marketing and storytelling at the Fusion Marketing Experience Brussels, SEO expert Joost de Valk gave the attendees of the Antwerp edition a crash course in how conversion optimization starts in the search engine result pages (SERPs). We often forget it but the ways our businesses and brands are perceived, include [...]
In his first keynote at our Antwerp event this month, Bryan Eisenberg challenged the audience to think about the speed of business in his (online) marketing optimization fitness plan presentation. The pace of consumers has changed. Has that of your business as well? Can you keep up with your customers? Enter the marketing optimization fitness [...]