The road to purchase consists of a multitude of touchpoints. Why marketers fail to keep up with consumers.
Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. Furthermore, the economic downturn, has […]
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search […]
‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. Integrated, customer-centric and cross-channel touchpoint marketing is about optimizing each contact moment. Furthermore, each touchpoint in the customer […]