Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search [...]
‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. Integrated, customer-centric and cross-channel touchpoint marketing is about optimizing each contact moment. Furthermore, each touchpoint in the customer [...]
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated (touchpoint) marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
After his keynote on content marketing at our first Fusion Marketing Experience conference last Spring, Joost de Valk (@yoast) gave the attendees of the second edition in Antwerp this month a crash course in how conversion optimization starts in the search engine result pages (SERPs). We often forget it but the ways our businesses [...]