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Brian Solis on Digital Darwinism and Customer-Centricity

December 29, 2011 By 2 Comments

The End of Business As Usual by Brian SolisAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. 

A talk about Digital Darwinism, customer-centricity (and how many businesses unfortunately siloed social media), the social business and a new breed of consumers that requires you to be extremely adaptive.

Or, as Brian says: #AdaptorDie. [Read more...]

Filed Under: Blog, Connected marketing, Customer-centricity, Interview, Social media marketing Tagged With: , , , ,

Jim Sterne on Social Media: the Customer is More Visible than Ever

January 15, 2010 By Leave a Comment
Jim Sterne

Jim Sterne

Jim Sterne is among many other things, Chairman of the Web Analytics Association. In this interview, Jim shares his views on the role of social media marketing, obviously looking at analytics and ROI of social media as well.

Many marketers think about brand reputation management, social media monitoring, community building, blogging and advertising when talking about social media. But as my interview with Performics’ Michael Kahn showed there is a very strong connection between social media marketing and other forms of marketing such as search engine marketing.

So I started by asking Jim what his view on this particular topic and on social media in general is.  [Read more...]

Filed Under: Blog, Interview, Social media marketing, Web Analytics Tagged With: , , , , , , , , ,

Michael Kahn: What Marketers Should Know About Twitter

November 26, 2009 By Leave a Comment

 

Michael Kahn Performics

Michael Kahn, Performics

Michael Kahn’s company Performics is a leader in search engine marketing and what is now known as performance marketing. In this interview, Michael looks at Twitter from the SEM-perspective and provides examples and tips to use Twitter to achieve marketing and customer service goals.

In the seemingly endless stream of expert opinions, product announcements and Twitter marketing tips it is hard for advertisers and marketers to get the full picture and understand what Twitter can really mean to them.

What it was meant to be is obvious: a communication service to share, network and enable people to inform friends and acquaintances about what they are doing. Twitter is ‘hot’. And marketers want to understand what it can do for them. Michael Kahn, SVP Marketing at Performics (Publicis Groupe/Vivaki) weighs in. [Read more...]

Filed Under: Blog, Connected marketing, Interview, Search engine marketing, Social media marketing Tagged With: , , , , , , ,

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