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Content Marketing: Blogs Deserve the Same Attention As Websites

September 18, 2011 By 4 Comments

blogs deserve more attentionThe benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. Yet, they deserve more attention.

In social media marketing, blogs are often – not always justly – described as the “hubs” around which all social activities take place. However, unfortunately, the potential of blogs is still underused and looked upon from an isolated perspective. There are still many silos in marketing and that goes for blogs as well. [Read more...]

Filed Under: Blog, Blogging, Content marketing, Inbound marketing, Social media marketing Tagged With: , , , , , ,

The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist

July 23, 2011 By 8 Comments

the ripple effect of content marketing and bloggingOften, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. It consists of what we now call content marketing (including blog marketing), social media marketing (which really is not about being found alone), Search Engine Optimization and so on. [Read more...]

Filed Under: Blog, Blogging, Connected marketing, Content marketing, Inbound marketing Tagged With: , , , , , , , ,

Inbound Marketing versus Outbound Marketing: a Pointless Debate

June 30, 2011 By Leave a Comment
Mike Volpe from inbound marketing specialist HubSpot

HubSpot's Mike Volpe

Since several years marketers are debating the evolution of marketing from the inbound marketing versus “outbound” perspective. Inbound marketing is defined as all forms of (mostly digital) marketing whereby people “find” your company/products/services and that includes tactics and channels such as social media marketing, SEO, SEA, blog marketing and content marketing.

Outbound marketing is basically what we once used to call “push marketing”: direct mail, telemarketing, trade shows, etc. In the US, email marketing is often considered as “outbound” but as HubSpot’s Mike Volpe told me at a conference, his company, that really “owns” the term inbound marketing, defines email marketing as outbound if it’s not permission-based. [Read more...]

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Managing Display Ads and Paid Search Ads Together: Integration Barriers

April 7, 2011 By Leave a Comment

Search engine marketingFor years, developers and service providers have worked to provide more and more ways for marketers to track their online marketing efforts. This has built a reputation for online marketing as being very measurable compared to more traditional channels. However, an integrated measuring approach is often absent.

When it comes to managing and measuring display ads and paid search ads in an integrated way, for instance, a report from Efficient Frontier and Forrester Consulting, found that 59% of respondents are using spreadsheets to track results. That doesn’t have a really “high tech” ring to it in this day and age, now does it? [Read more...]

Filed Under: Blog, Conversion marketing, Customer-centricity, Inbound marketing, Search engine marketing, Web Analytics Tagged With: , , , , ,

B2B Marketers Want Inbound, Social, Marketing Automation and Content

February 5, 2011 By Leave a Comment

ResearchPeople have more control over how they communicate, look for information, which interaction channels they choose and how they win advice during the buying journey. The proliferation of channels is a key challenge as is attribution in a social and connected world.

A single customer view, cross-channel analysis and optimization of all touch points are a must. The focus is on the customer, not on the products, services, channels, messages or corporate “values” anymore. People have become channel-agnostic, certainly in a fast-paced mobile reality, and conversion is a multi-step process whereby people switch channels all the time.  [Read more...]

Filed Under: Blog, Connected marketing, Content marketing, Customer-centricity, Inbound marketing, Research, Sales, Social media marketing Tagged With: , , , , , ,

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