Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as [...]
Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email [...]
Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself. There’s been plenty written about integrating email and social media (I [...]
Dela Quist is a well-known name in the email marketing industry. With sometimes controversial views, he makes marketers think and that is always a good thing. Dela was a keynote speaker at the first edition of our Fusion Marketing Experience. In this interview Dela Quist shares his views on email frequency and the branding potential [...]
It will not come as a surprise that social media are increasingly being used for engaging customers. The findings of Econsultancy’s 2011 Customer Engagement report, in collaboration with cScape, indeed illustrate that social media are successful in creating customer engagement and are also being used more often to engage customers, a must for the customer-centric [...]
ExactTarget released the results of a study that looked at the digital channels Americans check when starting an average day. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email.” I’m not an American but [...]