Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’. Email ranks second after SEO, when it concerns reported ROI and this shouldn’t come as a surprise, just as [...]
Dela Quist is a well-known name in the email marketing industry. With sometimes controversial views, he makes marketers think and that is always a good thing. Dela was a keynote speaker at the first edition of our Fusion Marketing Experience. In this interview Dela Quist shares his views on email frequency and the branding potential [...]