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Top Ten Features of Successful Social Media and Email Marketing

December 15, 2011 By Leave a Comment

social media and emailMany email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email marketing.

If you’ve already ‘taken the plunge’, then I hope you will think of some new ideas on how to exploit some email best practice within your social media marketing for Facebook and Twitter. Social media marketing and email marketing are not SO different. [Read more...]

Filed Under: Blog, Connected marketing, Email marketing, Social media marketing Tagged With: ,

Make Your Blog and Email Marketing Work Together

December 7, 2011 By 3 Comments
Bringing email and social together with RSS feedsSometimes we get so caught up just keeping our email programs running that we get tunnel vision.  We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.

There’s been plenty written about integrating email and social media (I know, I wrote some of it!) but what about an even more obvious connection you can make – integrating email with your blog?

Here are three easy ways to do so. [Read more...]

Filed Under: Blog, Email marketing, Social media marketing Tagged With: ,

Dela Quist: Email Frequency and Unlocking the Brand Potential of Email

December 3, 2011 By Leave a Comment
Dela Quist

Dela Quist

Dela Quist is a well-known name in the email marketing industry. With sometimes controversial views, he makes marketers think and that is always a good thing. Dela was a keynote speaker at the first edition of our Fusion Marketing Experience.

In this interview Dela Quist shares his views on email frequency and the branding potential of email campaigns. Seemingly rather innocent topics but if you advice marketers to send more email in a world with an increasing volume of marketing channels and messages, like Dela does in this interview, you get attention. [Read more...]

Filed Under: Blog, Branding, Email marketing Tagged With: , ,

Customer Engagement: the Role of Social Networks and Email

May 18, 2011 By Leave a Comment
Richard Sedley

Richard Sedley

It will not come as a surprise that social media are increasingly being used for engaging customers. The findings of Econsultancy’s 2011 Customer Engagement report, in collaboration with cScape, indeed illustrate that social media are successful in creating customer engagement and are also being used more often to engage customers, a must for the customer-centric business.

To understand these data, it’s obviously important to know what exactly customer engagement is. During our first Conversionation Conference in Brussels (previously known as Fusion Marketing Experience), Richard Sedley, amongst others “Course Director for Social Media” at the British “Chartered Institute of Marketing” and formerly working at cScape, gave a correct definition of customer engagement (see Richard’s presentation below). [Read more...]

Filed Under: Blog, Customer engagement, Customer-centricity, Email marketing, Social media marketing Tagged With: , , , , ,

ExactTarget Report: Email and Facebook for Breakfast

June 10, 2010 By Leave a Comment

 

ExactTarget report looks at how Americans start their digital dayExactTarget released the results of a study that looked at the digital channels Americans check when starting an average day. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email.”

I’m not an American but if I was, I would be in that 58%. Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.

The portal seems obvious since many set a portal as the default page in their browser and quite a few people don’t bother changing the default settings of their browser when buying a new computer. [Read more...]

Filed Under: Blog, Connected marketing, Email marketing, Research, Social media marketing Tagged With: , , , , , ,

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