integrated digital business and touchpoint marketing consultancy
We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but [...]
Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]
“This is the age of the customer”. “You need to see the world through your customers’ eyes”. Two simple sentences from a video of Touchpoint Dashboard. I discovered this customer experience and touchpoint mapping tool a few months ago when it was still in Beta. Apart from a quick test, some feedback to the folks [...]
Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is via Twitter or on Google+.
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