Five Customer Empowerment Tips: the Days of Intuition are Over

customer empowerment

We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. Just ask any retailer of consumer electronics, for instance. People still ask for advice but [...]

Context Marketing: Beyond Inbound and Content


Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

Touchpoint and Customer Experience Mapping Made Easy


“This is the age of the customer”. “You need to see the world through your customers’ eyes”.  Two simple sentences from a video of Touchpoint Dashboard. I discovered this customer experience and touchpoint mapping tool a few months ago when it was still in Beta. Apart from a quick test, some feedback to the folks [...]