Regardless of the channels, many businesses still suck at personalization. Here’s why and how to unsuck.
Tips, advice and courses to start, integrate and improve a conversion and marketing optimization strategy.
July 18, 2012
April 18, 2012
Optimize: a Holistic View of Content and Marketing Optimization
Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. As I outlined in a previous post regarding some [...]
March 11, 2012
Always Be Optimizing: Don’t Forget Your Digital Marketing Crew
‘Always be closing’ has been the most famous sales phrase for decades. ‘Always be optimizing & improving’ should be more than a mantra for customer-centric marketers, they should show it by properly supporting their digital marketing teams. Integrated, customer-centric and cross-channel touchpoint marketing is about optimizing each contact moment. Furthermore, each touchpoint in the customer [...]
March 6, 2012
Customer-Centric Marketing: Optimize and Integrate
Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-channel or channel-agnostic and customer-centric marketing. Finally. What we’ve always called integrated touchpoint marketing is back. Social media pundits tackle topics such as conversion and cross-channel strategies. SEO experts say search should be seen in an [...]
December 16, 2011
Conversion Optimization Starts in the SERPs – and it never ends
After his keynote on content marketing at our first Fusion Marketing Experience conference last Spring, Joost de Valk (@yoast) gave the attendees of the second edition in Antwerp this month a crash course in how conversion optimization starts in the search engine result pages (SERPs). We often forget it but the ways our businesses [...]
December 14, 2011
Take the Test: Can You Keep Up With Your Customers?
In his first keynote at our Antwerp event this month, Bryan Eisenberg challenged the audience to think about the speed of business in his (online) marketing optimization fitness plan presentation. The pace of consumers has changed. Has that of your business as well? Can you keep up with your customers? Enter the marketing optimization fitness [...]
December 13, 2011
Customer-centric Web Optimization: Focus on the Customer Top Tasks
During the first of his two keynotes at our Antwerp event, Gerry McGovern showed why and how customer-centric businesses should focus on the top tasks of their website visitors and customers in general. Online customer-centricity in practice with a focus on intent, a key element of integrated touchpoint marketing. Identify your customer top tasks, remove [...]
December 12, 2011
Old School Marketing Totally Rocks
Are we so obsessed with all the cool new tools, channels and technologies that we forget the basics? I wish the answer was yes. However, we forgot the basics before social, mobile and whatnot arrived. It’s just getting worse. Old school marketing principles that work should be applied even more in a world where many [...]
J-P De Clerck is a digital business/marketing strategist. Customer-centric. Crossing channels. Building bridges. Most of the time J-P is working to put his customers in the spotlight. If he isn’t working, he tries to write and hang out on the Web. He also organizes events. The best way to connect with him is 
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