Recently, I spent some time checking out marketing blogs, going through a few dozen slideshare presentations, “reading” a handful of white papers and watching way too much infographics. It wasn’t a fun job but what else can you do when you’re ill and just can’t rest? The exercise was worthwhile though and made me reflect on how we are using content these days. As a matter of fact, what I mainly found was an endless mass of content, in which there rarely was something I hadn’t … [Read more...]
June 24, 2011 12 Comments
May 30, 2011 Leave a Comment
Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations
In 2006 Debbie Weil's successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. That same year I co-authored a book on what back then we called "blogging for business" for a local provider of consumer-oriented blog platforms and started a “blogging for business” service. The following … [Read more...]
May 24, 2011 Leave a Comment
B2B Blogging Trends 2011: Towards an Integrated Approach
In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. The question, whether you need a blog or not depends on how customer-centric you want your business to be, how you want to be found in a very crowded online space and how you can use a blog to offer value to your “target groups” and your whole business ecosystem (employees, partners, etc. included). Should a company blog? Should employees blog? There are no “musts” in … [Read more...]
May 21, 2011 Leave a Comment
Content Marketing: What Content People Share And Why They Do It
Why do people share content? It's a simple question but when looking at it, you'll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every … [Read more...]
