Content marketing strategy

Tips, advice and courses to start, integrate and improve a content marketing strategy.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Collaboration integration and people

Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you look at it: no business can succeed if it doesn’t make sure that its customers can make their customers succeed. In the social era we [...]

Why We Still Fight Over Social Media and Content Marketing

fights

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘big content marketing fail’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote [...]

Context Marketing: Beyond Inbound and Content

context

Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. Unfortunately, we often forget that the essence never changes: it’s about goals, customers, touchpoints and context. The multiple contextual dimensions of an integrated and [...]

The Big Content Marketing Fail: How Much Content Do You Need?

content

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes [...]

Content in Context: How Sharing Equals Creating Content

customer media conference

Yesterday I was at the Customer Media Conference in Haarlem, The Netherlands to talk about content marketing in context. As I was drowning in work the last few months – which I didn’t know when agreeing to do a keynote – I made my presentation somewhere between 10PM and 1AM. But in a way that’s [...]

Optimize: a Holistic View of Content and Marketing Optimization

Optimize by Lee Odden

Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search [...]

Blogging and Content Marketing: Results Versus Personality

blogging and the balance between personality and efficiency

A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Business blogging and content marketing are a balancing act. Content is produced by people for people, [...]

Content Marketing: Blogs Deserve the Same Attention as your Website

blogs deserve more attention

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. Yet, they deserve more attention. In social media marketing, blogs are often – not always justly – described as the “hubs” around which all [...]