Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach, this time around content marketing, social media and search […]
Content marketing strategy
Tips, advice and courses to start, integrate and improve a content marketing strategy.
A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Business blogging and content marketing are a balancing act. Content is produced by people for people, […]
An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in […]
Content marketing requires a thorough analysis of what people need that goes far beyond their content needs. Three elements to consider before deploying a content marketing strategy. Content marketing is an umbrella term covering a broad set of techniques and tactics for marketing purposes. However, it’s also a process that it is very connected – […]
Inbound marketing is not about ‘being’ found. It is about helping people to find what they are looking for by being relevant and keeping your promises. It’s about their context and intent and how you facilitate it. Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, […]
Help, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Moreover, […]