It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels. Even if my message is to be channel-agnostic and think […]
I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and […]
Welcome to a real-time world where a silly post or glitch can into a small crisis. How do you handle it? Are you ready to handle it?
Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.