It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels. Even if my message is to be channel-agnostic and think […]
I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and […]
Welcome to a real-time world where a silly post or glitch can into a small crisis. How do you handle it? Are you ready to handle it?
Altimeter Group released a report, called “The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media.” Analysis.
(Digital) influence is the capacity to affect others to take actions and/or change opinions or behavior. What you need to know.
People build their own, personal value systems. They decide what they like or not. Embrace it and adapt. Put the customer first.