Conversionation is the blog of J-P De Clerck, that’s me. Read a bit more below. I’m a content, community and content marketing consultant with a customer-centric, data-driven and cross-channel approach. Below you can read a little about how I think and work and what I do.
- Want to know more about my experience? Check out my bragging page.
- Some customer testimonials? Read them here.
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What I do:
- Consulting without expensive words and theories.
- Providing hands-on and personalized training and advice.
- Turning my advice into measurable action.
- Organizing marketing events.
- Moderating/speaking at marketing events.
- Sales training.
- Change management: removing silos.
- Blogging, online media & publishing.
- Lead management & sales 2.0.
My promise:
- Results
- No BS
- Honesty
- I care
My rules of thumb:
- The customer (and his customer, etc.) is at the centre.
- Emotion matters more than ratio.
- People buy, we sell differently.
- The buying journey is social and non-linear.
- Ecosystems are key: everything/everyone connected.
- You need to measure and act upon what you measure.
- People are channel agnostic.
- Caring really matters.
- Think beyond what’s perceived as obvious, innovate.
- No marketing without conversion and ROI.
- Customer experiences, operational excellence and word of mouth rule.
- Value, relevance and context define content, channels and conversion.
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