Conversionation aims to help marketers, sales people, customer-facing agents and managers improve their efficiency by working in a more customer-centric, collaborative and integrated way.
While conversionation is based in Belgium, we ofer integrated marketing solutions, strategies, consulting and training services to large B2B companies across the globe.
Formerly known as i-SCOOP, conversionation has helped many large firms and organizations deploy successful customer-centric strategies since 2005. This is always done with a focus on results, customer preferences and a holistic marketing approach, integrating several channels and touchpoints.
J-P De Clerck
Conversionation is founded by J-P De Clerck, a customer-centric marketing, sales and business consultant with a focus on results and human values. Since 1992, J-P’s work is situated on the crossroads between technology, marketing, sales, management and media. In the past, he has worked as a marketing and sales manager, publisher, entrepreneur and consultant for several international organizations. He frequently contributes to magazines, blogs and websites for marketers and founded the first interactive marketing website in Belgium in 2001.
J-P helps marketers understand the value and role of new consumer attitudes, buying patterns and media. He helped launch the European version of Junta42′s Chief Content Officer and is a Certified Inbound Marketing Educator and HubSpot VAR. J-P wrote several books on digital marketing, provides in-company trainings, is consulted by organizations and agencies for strategic advice and occasionally speaks at conferences.