Conversionation is the blog of J-P De Clerck.
J-P De Clerck is a people-centric digital business, marketing, sales and strategy consultant with a focus on results and human values. Since 1992, J-P’s work is situated on the crossroads between technology, marketing, sales, management and media. In the past, he has worked as a marketing and sales manager, publisher, entrepreneur and consultant for several international organizations. He frequently contributes to magazines, blogs and websites for marketers and founded the first interactive marketing website in Belgium in 2001.
J-P helps marketers understand the value and role of new consumer attitudes, buying patterns and media. He helped launch the European version of Junta42’s Chief Content Officer and is a Certified Inbound Marketing Educator and HubSpot VAR. J-P wrote several books on digital marketing, provides in-company trainings, is consulted by organizations and agencies for strategic advice and occasionally speaks at conferences.