Social Media Workshop
On January 23rd (1-5 PM), Christopher Barger, author of "The Social Media Strategist" and former Director, Global Social Media at GM, explains how to build a successful social media program from the inside out .Venue: Crowne Plaza Hotel, Antwerp, Belgium.
Conversionation Academy
Are you looking for valuable marketing training and workshops that focus on what matters most; your customers, your business goals and your efficiency? Are you tired of spending money on marketing classes that don’t deliver actionable insights? Enter the Conversionation Academy that focuses on … [Read More...]
From the blog
The Social Networks Your Organization Needs This Year
Socialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks. It takes into account three different parameters. In a blog post [...]
Ten Blogging Lessons from Chris Brogan
2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’. And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely [...]
Treat Bad Customer Reviews as Good Friends
When a customer is disgruntled, the act of solving his problem in a rational and authentic way – meaning not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You know [...]
Social and Digital in Belgium: Trends, Budgets and Challenges 2012
At the occasion of our latest Fusion Marketing Experience event in December, we joined forces with agency The Reference, to conduct a survey regarding the digital marketing evolutions in my home country, Belgium. The objective: give an overview of the landscape in Belgium in terms of budget, resource allocation, satisfaction, challenges and plans for 2012. [...]
Brian Solis on Digital Darwinism and Customer-Centricity
As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [...]
What Online Influencers Want From You
Never before businesses and opinion makers have paid more attention to what is known as online influence. Identifying influencers has become an obsession for many marketers who aim to ‘use’ the…influence of online influencers for their marketing goals. It has also become an obsession for organizations fearing the power of negative comments from a PR [...]
B2B Blogging Trends
Tony Karrer and Tom Pick from Aggregage, the people behind the B2B Marketing Zone website, asked experienced B2B bloggers about their views, tips and ideas on B2B blogging trends in 2011. Learn about the blogging trends as they are happening … [Read More...]
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