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Unlock the potential of online connected marketing

unlockConversionation is a 360° thinking, data-driven, cross-channel, customer-centric and value-driven B2B marketing consultancy.

We help organizations to improve the conversion of their marketing strategies, have an integrated marketing strategy, engage in relevant and content-based conversations, create compelling content & stories and be more open, participative and value-driven.

To learn more about our services and solutions, please click here.

Marketing and communication have changed

  • People have more control than ever before over the ways they interact with their peers and with businesses.
  • The customer journey is moving to digital channels and people trust the advice of others more than advertising and brand messages.
  • There is a shift from selling to buying and several phases of the buying process are happening online.
  • Communication is two-ways and businesses have to listen, interact and act in function of the preferences and value people want.
  • Learn what people ask and want, to do so, you need to monitor and analyze every interaction and respond.
  • The role of marketing is changing in this social and peer-to-peer world. What matters now is the value you provide, relevant content, cross-channel communication and a personal and human dialogue.

Business can not afford to claim they are customer-centric and conversational anymore. They have to prove it.

Want to know how?

Some services

People

J-P De Clerck

JPsmallJ-P is an experienced customer-centric, data-driven and cross-channel minded marketing consultant, specialized in content marketing, inbound marketing and strategy. He is also a well-known blogger.
Connect with him on Twitter
Read his bio here

Renilde De Wit

renildesmallRenilde De Wit is an experienced community and content management system administrator. She also takes care of the blogs and communities Conversionation has built itself and that include the peer-to-peer network The Social Marketing Forum and the successful blog Social Email Marketing.
Connect with her on Twitter
Read her bio here

B2B Marketing