On Twitter and real life: some love and some tips #socialsong

It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings regarding the use of some digital and social channels.

Even if my message is to be channel-agnostic and think integrated with the “customer” in the centre, people need to learn how to use the channels as well. So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. This post is about one such ‘channel’, microbloging king Twitter, but most of all about people and one in particular, Chuck Kent. Continue reading “On Twitter and real life: some love and some tips #socialsong”

Social Business: Four Real-Life Truths about Collaboration

I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on digital business and collaboration. Some facts and data.

Social business is all about people, integration (the silos, remember?) and collaboration. That’s how we often describe it. But as always, the proof of the pudding is in the eating. Social business is first of all a matter of creating the mindset, space and processes in which collaboration can occur. It’s an essential part of the digital business evolution that is channel-agnostic, speedy and multi-device.

This is essential and in practice it involves several people and requires you to work together from the very start. Everyone is your customer and it’s crucial to understand what all stakeholders (internal and external) want YOU to know. In a collaboration context, this is translated in a focus on, among others, usefulness and usability. Continue reading “Social Business: Four Real-Life Truths about Collaboration”